Our client, Zoëcon, wanted to educate pest control operators about Gentrol IGR, a product that renders insect pests incapable of breeding and creating future generations. To get the word out, ec-connection teamed with the pest control portal, pctonline.com, to created a targeted banner campaign. Teaser banners touting the effectiveness of Gentrol were placed near relevant articles on the PCT site, and were linked to a special Gentrol page - created specifically for this project - on Zoëcon's web site. Banner views and click-throughs were compared to determine media effectiveness.