Competitors of our client, Federal Signal, were making an effort to introduce a new product to challenge them in the industrial sweeper market. Federal Signal decided to head-off the competition and produced a "response kit" for their dealers, strengthening their products' positions in the marketplace. In addition to the printed collateral materials in the response kit, we were asked to produce a CD-ROM that provided interactive access to product information, as well as a regional dealer sales and service locator.