Our client, Wellmark International, wanted to integrate the web as part of their overall marketing plan to re-position a product line to pet owners, as well as veterinarians who supply Vet-Kem animal care products. We developed a website to provide product information to consumers and a way for them to contact the company to request application-specific information for their pet care needs. Also accessible online is a password protected Vet portion of the site to allow Vets to participate in online forums, and to access materials useful for promoting
Vet-Kem products.